This Cookie Policy explains how maTEA+ uses cookies and similar technologies on our website (mateaplus.nl) and your choices regarding these technologies.
Company Details:
- Business name: maTEA+
- Legal form: Vennootschap Onder Firma (VOF)
- Website: mateaplus.nl
- Email: contact@mateaplus.nl
- KVK: 99359286
Last updated: March 20, 2026
1. What Are Cookies?
Definition: Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They help the website remember information about your visit.
Purpose:
- Improve user experience
- Remember your preferences
- Analyze website performance
- Enable essential website functions
Types:
- Session cookies: Temporary, deleted when you close your browser
- Persistent cookies: Remain on your device for a set period
- First-party cookies: Set by mateaplus.nl
- Third-party cookies: Set by external services we use
2. Why We Use Cookies
We use cookies for the following purposes:
2.1 Essential Cookies (Strictly Necessary)
Purpose: Enable core website functionality Examples:
- Remember items in your shopping cart
- Maintain your session during checkout
- Remember your login status
- Security and fraud prevention
Legal Basis: Legitimate interest (necessary for website operation)
Can You Refuse?: No – these are required for the website to work properly
2.2 Functional Cookies (Preferences)
Purpose: Remember your choices and preferences Examples:
- Language selection
- Cookie consent choices
- Display preferences
Legal Basis: Consent
Can You Refuse?: Yes
2.3 Analytical Cookies (Statistics)
Purpose: Understand how visitors use our website Examples:
- Pages visited
- Time spent on site
- Navigation patterns
- Device and browser information
- Referring website
- Scroll depth and outbound clicks
Tools We Use:
- Google Analytics 4 (GA4) — implemented via Google Site Kit plugin. GA4 collects anonymized data about how visitors interact with our website, including page views, scrolls, outbound clicks, and session duration. Data is processed by Google LLC.
- Hostinger analytics
Legal Basis: Consent
Can You Refuse?: Yes
2.4 Marketing Cookies (Advertising)
Purpose: Track your activity to show relevant advertisements Status: Currently not used by maTEA+
If We Add Marketing Cookies in Future:
- We will update this policy
- Require your explicit consent
- Allow opt-out options
Legal Basis: Consent
Can You Refuse?: Yes
3. Cookies We Use
3.1 Essential Cookies (Always Active)
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| wordpress_sec_* | User authentication | Session | First-party |
| woocommerce_cart_hash | Shopping cart items | Session | First-party |
| woocommerce_items_in_cart | Track cart contents | Session | First-party |
| wp_woocommerce_session_* | Customer session | 2 days | First-party |
| PHPSESSID | Maintain session | Session | First-party |
3.2 Functional Cookies (Require Consent)
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Remember your cookie preferences | 1 year | First-party |
| wordpress_logged_in_* | Keep you logged in | 14 days | First-party |
3.3 Analytical Cookies (Require Consent)
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics 4 — Distinguishes unique visitors | 2 years | Third-party (Google) |
| _ga_* | Google Analytics 4 — Maintains session state | 2 years | Third-party (Google) |
| _gid | Google Analytics 4 — Distinguishes visitors (24h) | 24 hours | Third-party (Google) |
| _gat_* | Google Analytics 4 — Throttles request rate | 1 minute | Third-party (Google) |
Note: Google Analytics cookies are set via Google Site Kit and are only activated with your consent. These cookies collect anonymized data about your browsing behaviour on our website. We have configured GA4 with IP anonymization enabled. Data may be transferred to Google servers in the United States; Google participates in the EU-U.S. Data Privacy Framework.
3.4 Third-Party Services
We use cookies from the following trusted third parties:
Google Analytics (via Site Kit):
- Purpose: Website traffic analysis and visitor behaviour insights
- Type: Analytical (requires consent)
- Data processor: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- Privacy Policy: policies.google.com/privacy
- Opt-out: tools.google.com/dlpage/gaoptout
Mollie (Payment Processing):
- Purpose: Secure payment transaction processing
- Type: Essential
- Privacy Policy: mollie.com/privacy
Hostinger (Website Hosting):
- Purpose: Website performance and security
- Type: Essential
- Privacy Policy: hostinger.com/privacy-policy
WordPress (Content Management):
- Purpose: Website functionality
- Type: Essential/Functional
- Privacy Policy: wordpress.org/about/privacy
4. Your Cookie Choices
4.1 Consent Management
When You First Visit:
- You will see a cookie consent banner
- You can accept all cookies or customize your preferences
- Essential cookies are always active
- Google Analytics cookies are only activated if you consent to analytical cookies
Change Your Preferences:
- Click “Cookie Settings” in the website footer
- Update your choices at any time
- Changes take effect immediately
4.2 Browser Settings
You can control cookies through your browser settings:
Google Chrome:
- Settings → Privacy and security → Cookies and other site data
- Choose: “Block third-party cookies” or “Block all cookies”
Mozilla Firefox:
- Options → Privacy & Security → Cookies and Site Data
- Adjust settings or clear data
Safari:
- Preferences → Privacy
- Manage cookies and website data
Microsoft Edge:
- Settings → Privacy, search, and services
- Manage cookies under “Privacy”
Mobile Browsers:
- Check your browser’s help section for instructions
4.3 Disabling Cookies
Consequences of Blocking Cookies:
- ⚠️ Shopping cart may not work
- ⚠️ Unable to complete purchases
- ⚠️ Preferences not saved
- ⚠️ Some features may not function
We recommend: Allow essential cookies, customize others
4.4 Opt-Out of Google Analytics
We use Google Analytics 4 to understand how visitors interact with our website. You can opt out of Google Analytics tracking in the following ways:
- Decline analytical cookies via our cookie consent banner
- Install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
- Block third-party cookies in your browser settings
5. How Long Cookies Remain
Session Cookies:
- Deleted when you close your browser
- Used for: shopping cart, login session
Persistent Cookies:
- Remain for a set period (see table in Section 3)
- Can be manually deleted in browser settings
Manual Deletion:
- Clear browser history/cookies
- Most browsers: Ctrl+Shift+Delete (Windows) or Cmd+Shift+Delete (Mac)
6. Similar Technologies
Besides cookies, we may use:
6.1 Local Storage
- Stores data in your browser
- More storage capacity than cookies
- Used for: website preferences, performance
6.2 Pixels/Web Beacons
- Tiny invisible images in emails or webpages
- Used for: email open rates, campaign effectiveness
- Currently not used by maTEA+
6.3 Server Logs
- Automatically collected data: IP address, browser type, pages visited
- Used for: security, troubleshooting, traffic analysis
7. Data Protection & Privacy
Connection to Privacy Policy:
- Cookie data is personal data under GDPR
- Processed according to our Privacy Policy
- Your rights (access, deletion, etc.) apply to cookie data
Security:
- Cookies are stored securely
- We don’t use cookies to store sensitive data (passwords, payment info)
- Encrypted transmission (HTTPS/SSL)
Third-Party Responsibilities:
- Third-party services (Mollie, Hostinger, Google) have their own cookie policies
- We carefully select GDPR-compliant partners
- Not responsible for third-party practices (review their policies)
8. Children’s Privacy
Our website is not directed at children under 16. We do not knowingly collect data from minors through cookies. If you believe a child has provided data, contact us immediately.
9. Updates to This Cookie Policy
Changes:
- We may update this policy periodically
- Changes posted on this page with revised date
- Continued use of website constitutes acceptance
Notification:
- Significant changes communicated via cookie banner or email
- Review this policy regularly
Previous Versions:
- Available upon request: contact@mateaplus.nl
10. International Transfers
Data Storage:
- Our website is hosted on EU-based servers (Hostinger)
- Cookie data stored within the EU
Third-Party Services:
- Google Analytics data may be transferred to Google servers in the United States. Google participates in the EU-U.S. Data Privacy Framework and maintains Standard Contractual Clauses for data transfers.
- We ensure adequate safeguards for all international data transfers
11. Legal Compliance
Applicable Laws:
- EU ePrivacy Directive (Cookie Law)
- General Data Protection Regulation (GDPR)
- Dutch Telecommunications Act (Telecommunicatiewet)
Consent Requirements:
- Must be freely given, specific, informed, and unambiguous
- Can be withdrawn at any time
- Pre-ticked boxes are not valid consent
12. Contact & Questions
Cookie-Related Questions:
- Email: contact@mateaplus.nl
- Phone: +31 6 57909397
- Response time: Within 2 business days
Data Protection Officer:
- maTEA+ is too small to require a DPO
- Contact: Aron Wojciechowicz or Aleksandar Penev via contact@mateaplus.nl
Complaints: If you believe we’ve mishandled your cookie data, contact:
Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Website: autoriteitpersoonsgegevens.nl
Phone: (+31) 70 – 888 85 00
13. Summary: Key Points
🍪 What are cookies? Small files that remember your visit
✅ Essential cookies Always active (required for website to work)
📊 Google Analytics Used to understand visitor behaviour (requires your consent)
🎯 Optional cookies Require your consent (analytics, preferences)
⚙️ Your choice Accept all, customize, or block non-essential
🔒 Your privacy Protected under GDPR and Dutch law
📧 Questions? Contact us at contact@mateaplus.nl
14. Cookie Consent Statement
By continuing to use mateaplus.nl after seeing the cookie consent banner, you agree to our use of cookies as described in this policy.
To withdraw consent: Update your preferences via the “Cookie Settings” link in our footer or contact us at contact@mateaplus.nl.
maTEA+ – Vennootschap Onder Firma
KVK: 99359286 | BTW: NL868951936B01
Haagdijk 171, 4811TR Breda, Netherlands
Email: contact@mateaplus.nl
Appendix: Cookie Management Resources
Browser Help Pages:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari: support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Consumer Information:
- youronlinechoices.com (EU)
- consumentenbond.nl (Dutch consumer organization)
Regulatory Information:
- autoriteitpersoonsgegevens.nl (Dutch DPA)
- edpb.europa.eu (European Data Protection Board)