1. Introduction
maTEA+ (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website (mateaplus.nl) or purchase our products.
Company Details:
- Business name: maTEA+
- Legal form: Vennootschap Onder Firma (VOF)
- KVK number: 99359286
- BTW number: NL868951936B01
- Address: Haagdijk 171, 4811TR Breda, Netherlands
- Email: contact@mateaplus.nl
- Phone: +31 6 57909397
Last updated: March 20, 2026
2. What Personal Data We Collect
We collect and process the following personal data when you use our services:
2.1 Information You Provide
- Contact details: Name, email address, phone number, delivery address
- Order information: Products purchased, order history, preferences
- Payment information: Processed securely through Mollie (we do not store credit card details)
- Account information: Username, password (encrypted), order history
- Communication: Messages you send us via email or contact forms
2.2 Information Automatically Collected
- Technical data: IP address (anonymized), browser type, device information
- Usage data: Pages visited, time spent on site, scroll depth, outbound clicks, referring website (collected via Google Analytics 4)
- Cookies: See our Cookie Policy for details
3. Legal Basis for Processing
We process your personal data based on:
- Contract performance: To fulfill your orders and provide customer service
- Legal obligation: To comply with tax, accounting, and food safety regulations
- Legitimate interest: To improve our website, products, and marketing (you can opt out)
- Consent: For marketing communications and analytical cookies (you can withdraw consent anytime)
4. How We Use Your Data
We use your personal data for:
- Order processing: Fulfilling and delivering your orders
- Payment processing: Securely processing transactions via Mollie
- Customer service: Responding to inquiries and resolving issues
- Legal compliance: Meeting tax obligations (BTW), food safety regulations (NVWA), accounting requirements
- Marketing: Sending newsletters and promotional offers (only with your consent)
- Website improvement: Analyzing usage patterns via Google Analytics 4 to enhance user experience
- Fraud prevention: Protecting against unauthorized transactions
5. Data Sharing
We share your data only with trusted third parties necessary to operate our business:
5.1 Service Providers
- Mollie: Payment processing (GDPR compliant)
- Hostinger: Website hosting (EU-based servers)
- Google LLC: Website analytics via Google Analytics 4 (GA4), implemented through Google Site Kit. Collects anonymized browsing data with IP anonymization enabled. Google processes data under the EU-U.S. Data Privacy Framework. Privacy policy: policies.google.com/privacy
- Sender.net: Email marketing and newsletters (GDPR compliant)
- Shipping partners: To deliver your orders (name, address, phone only)
5.2 Legal Requirements
We may disclose data if required by:
- Dutch tax authorities (Belastingdienst)
- Food safety authorities (NVWA)
- Law enforcement agencies (with valid legal request)
- Court orders or legal proceedings
We never sell your data to third parties.
6. Data Retention
We retain your personal data for:
- Order data: 7 years (Dutch accounting law requirement)
- Customer accounts: Until you request deletion or after 2 years of inactivity
- Marketing consent: Until you unsubscribe or withdraw consent
- Website analytics: Anonymized after 14 months (Google Analytics data retention setting)
7. Your Rights Under GDPR
As an EU resident, you have the following rights:
7.1 Right of Access
Request a copy of all personal data we hold about you.
7.2 Right to Rectification
Request correction of inaccurate or incomplete data.
7.3 Right to Erasure (“Right to be Forgotten”)
Request deletion of your data (exceptions apply for legal obligations).
7.4 Right to Restrict Processing
Request limitation of how we use your data.
7.5 Right to Data Portability
Receive your data in a machine-readable format.
7.6 Right to Object
Object to processing based on legitimate interests or marketing.
7.7 Right to Withdraw Consent
Withdraw consent for marketing or analytics at any time (does not affect lawful processing before withdrawal).
To exercise these rights, contact us at: contact@mateaplus.nl
We will respond within 30 days.
8. Data Security
We implement appropriate security measures to protect your data:
- Encryption: SSL/TLS encryption for data transmission
- Secure payments: All payments processed through Mollie’s secure gateway
- Access controls: Limited access to personal data (founders only)
- Regular backups: Secure, encrypted backups
- Password protection: Strong password requirements for customer accounts
While we take reasonable precautions, no online transmission is 100% secure. Use our services at your own risk.
9. Cookies
We use cookies to improve your experience, including Google Analytics 4 cookies for website analytics. See our separate Cookie Policy for full details on what cookies we use and how to manage your preferences.
10. Third-Party Links
Our website may contain links to third-party websites (social media, suppliers). We are not responsible for their privacy practices. Please review their policies before providing personal data.
11. Children’s Privacy
Our products and services are not directed at individuals under 18. We do not knowingly collect data from minors. If you believe we have inadvertently collected such data, contact us immediately.
12. International Transfers
Your data is stored on EU-based servers (Hostinger). Google Analytics data may be transferred to Google servers in the United States; Google participates in the EU-U.S. Data Privacy Framework and maintains Standard Contractual Clauses. For any other transfers outside the EU, we ensure adequate safeguards are in place.
13. Changes to This Policy
We may update this privacy policy periodically. Changes will be posted on this page with a revised “Last updated” date. Significant changes will be communicated via email.
14. Complaints
If you believe we have not handled your data properly, you have the right to lodge a complaint with:
Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Website: autoriteitpersoonsgegevens.nl
Phone: (+31) 70 – 888 85 00
15. Contact Us
For questions about this privacy policy or your personal data:
Email: contact@mateaplus.nl
Phone: +31 6 57909397
Address: Haagdijk 171, 4811TR Breda, Netherlands
maTEA+ – Vennootschap Onder Firma
KVK: 99359286 | BTW: NL868951936B01